Director of Consumer Insights

• Project Leadership and Delivery:

 Directed the production of various types of projects including customer analysis, segmentation, trade area and market analysis as well as data-driven insights for clients in automotive, pharma, and sports & entertainment sectors.

 Enabled clients to develop strategic plans and make informed decisions through detailed and actionable insights.

 Define project scopes, objectives, and deliverables in consultation with clients and stakeholders. Develop and maintain project timelines, allocate resources effectively, and ensure projects are delivered on time and within budget.

• Client Strategy and Decision Support:

 Collaborated closely with clients to understand their needs and deliver customized insights that directly support their strategic objectives.

 Utilized advanced analytics to uncover key trends and patterns, driving more accurate and impactful business decisions.

• Innovation and Process Improvement:

 Led initiatives to streamline processes and adopt cutting-edge analytics techniques, ensuring the team remained at the forefront of industry standards.

 Fostered a culture of continuous improvement and innovation within the team.

• Driving Sales and Revenue Growth:

 Collaborated with the Sales team to analyze customer needs, providing accurate product and service recommendations while identifying future opportunities for upselling and cross-selling.

• Team Development:

 Lead and manage the Insights Analyst team, providing guidance, mentorship, and support to ensure their professional growth and the successful execution of projects.

 Foster a collaborative and innovative team culture that encourages data-driven thinking and excellence in delivering insights.

• Efficiency Enhancement:

 Improved project efficiency by introducing new tools and innovative methodologies, enhancing overall productivity and project outcomes.

 Contribute to the development of data strategies, tools, and methodologies to enhance the quality and depth of insights delivered to clients.