This is what I’ve observed in my neighborhood with the businesses that are successful and those who shut down after six months and those that are new but will also face a similar fate. A coffee shop, burger joint, mexican restaurant all closed the past six months on the same street that other businesses thrive.
The difference is branding. These places offered nothing new whereas places like Rebel Saloon is very “hip” and attracts the young and the old, it’s very active in promoting its brand. I mean these guys are active on facebook, have a cool website, and offer octopus on a small wood cutting board with a miniature Rambo knife stabbed into it, what’s not to like. They also have friendly and courteous Venezuelans and Colombians working there and are killing it(making money to the OP) even on a Monday.
Wok to Walk is also successful and other places try to emulate them but are doomed to fail because they are essentially nameless, and Ecuadoreans who are willing to spend $8-$9 on a simple dish want to be somewhere with a brand name.
I have my eye on a new craft beer place in my area and they are emulating Bandido brewery near Central market. The first couple of weeks it was packed but that was abnormal and were probably family and friends that the owners invited to give the place a buzz, now the rate of customers seems normal. I give it a 50-50 chance which is pretty darn good for a food and beverage establishment. Why- because they are making a brand for themselves. On the other hand there’s this coffee shop that is basically nameless and while it’s unique with Japanese Bonsai it has no buzz about it and I give them 3 more months, 6 if they are stubborn.
And back to mini-markets, there are so many, and most are not too busy, but they appear to have established relationships with the community and have their loyal customers so they are making a little money. Oki-Doki on the other hand is killing it, and why? Because they developed a brand name and are all over Quito in great locations, and it takes a lot of initial capital to achieve that. To give an example of the power of a brand, there is a teinda or small mini-mart that is across the street from Oki-Doki, and while the lady owner sells stuff cheaper than Oki-Doki, she has no where near the customers.
A project of mine is helping a friend brand his business. He worked in a kitchen on cruise ships for 12 years and learned a lot along the way particularly from a French pastry chef. The guy makes amazing cakes, pastries and Chilean empanadas among other things but he’s stuck in a cycle of driving his gypsy cab and selling his pastries and empanadas to select people he knows. He has no vision whatsoever and doesn’t see his own potential and I attribute that to lack of money as he’s living day to day paying alimony, paying expenses. My point is you need a good plan, $ and you have to actively brand your business and if you're lucky you’ll make good money.
This is all of course my opinion, and through the years I’ve owned and sold a couple of businesses. And the best advice I can give to anyone who doesn’t know what they are doing is to buy an established business even if it’s at a premium provided you are satisfied with getting your money back in X amount of years.
This is a topic I'm passionate about and researching. I'm interested in owning a brick and mortar business again as it'll give me something to do when the kids are off to college in the near future. If anyone has their own observations about businesses in Ecuador please do share.