I was looking at my options and found that I could either rent a car and drive there, or fly. I did a quick search on ebookers, and it showed me prices starting at about 300$ US (return flight included), with both Latam and GOL.
With a rental car, given that it's over 1600 km one way (or more if I take the coastal road), it would cost me surely considerably more. However it would be more interesting, so I'd have to consider that too. Is there another means of transportation that I should look at? And are these ticket prices ‘normal'?