The networking etiquette in Stockholm

Greeting people in Stockholm

In informal situations like arriving at the office every morning or visiting a store, a simple 'hej' (hey) will do. If you're having a great morning, you can repeat it twice 'hej hej' to show your enthusiasm. Bodily contact is not encouraged ' most Swedish people are rather reserved and generally avoid public displays of affection.

The formal way to say good morning/afternoon/evening is 'God morgon/dag/kväll'. In formal situations, it is appropriate to greet new people with a firm handshake while introducing yourself. If your name is difficult to pronounce, it might be time to consider a nickname (and preferably, a Swedish sounding one).

Dress code in Stockholm

The Swedes are a stylish bunch. After all, they produce some of the world's best fashion and furniture designs. Smart casual wear is a good idea for the office, while conservative formal wear is expected at high-profile business and networking events.

Presenting yourself well is very important in Swedish culture so it is a good idea to dress nicely in public, even if you are just meeting up with friends.

Business meetings and events in Stockholm

Here are some things to keep in mind when attending business-related activities:

• Be punctual, or a few minutes early. Lateness is not tolerated, and even if you are late for emergency reasons, make sure to let someone know why you are delayed.
• Avoid controversial topics of conversation. Politics, contentious issues and offensive subjects are unwanted in most work and social scenarios.
• Don't ask personal questions. Just as controversial topics are avoided, Swedes stay away from personal questions and prying. Acceptable topics for lunchtime at work include neutral discussions about the weather, sports, and upcoming events in the area.
• Be prepared. If you are giving a presentation or speech, it is a good idea to be ready to answer any questions.
• Use clear and concise language when speaking English. Although most Swedes understand English perfectly, it's better to use language that everyone will understand ' especially if you work with colleagues from other non-native English speaking countries.
• Swedes take promises very seriously. If you commit to doing something or attending an event, you should make sure to show up as promised.

Embrace the Swedish culture and language

One of the best ways to find success in networking (both social and professionally) is to learn more about Sweden's history, culture, and language. Swedes are proud of their origin; as an expat in Stockholm, you must have some idea of the history and development of this sophisticated city. Learning to speak Swedish is a great way to meet new friends and develop your network.