Esade
Innovation is an organizational process that has been expanding over the past few decades, gradually occupying substantial and increasingly strategic spaces within companies. Innovating has become a profession that requires versatile experts with a holistic vision. To innovate, you need creative and systematic individuals. Surprisingly, we are all creative; we all have inherent creativity, even if we don't practice it (it's often stifled by corporate culture). Just think about how ideas flow when we are relaxed (driving, walking, swimming). The leader of innovation harnesses creativity and systematically and deliberately seeks new ideas both inside and outside the core business (by collecting data, diving into analyses and reports, tracking the environment, or through specific tasks).