Marketing Manager

  • Posted 3 months ago
  • Contract types

    Permanent contract

  • Working time

    Full time

  • Language(s) spoken

    English (Fluent)

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The Marketing Manager will, together with the department head, be responsible for all external marketing of our brands. The main purpose of the role is to build brand awareness and drive customer acquisition in our key / new markets.
We are looking for an ambitious candidate to be our external marketing wizard. The candidate must be comfortable working with multiple marketing channels such as; programmatic, rich media, TV, radio and print. A big part of the role consists of building strategies and analyzing the results but we will also need you to be “hands on” in all projects.
This is a dream role for the right candidate. He / She will be given influence over a considerable media budget and the possibility to work with both our more established brand as well as our newer projects. The Marketing Manager should be creative and able to think outside the box to always stay one step ahead of our competitors.

Role and Responsibilities
• Head up a small team of professionals
• Plan, execute, monitor and analyse all external marketing campaigns
• Purchase marketing from all types of channels according to market and activity plans and budgets
• Competitor and industry analysis and benchmarking
• Work closely with various internal departments
• Travel to Sweden (and other key markets) to meet suppliers and partners
• Design advertisement concepts in collaboration with agencies and internal recourses
• Contact with Media bureau and Advertising agency
• Order and coordinate material from AD
• Regularly present and inform staff on current projects

Formal Role Requirements
• At least 3 years industry experience
• Extensive online marketing experience
• Expert in AdForm
• Experience in Bannerflow
• General IT understanding, especially in understanding what CSS, HTML and JavaScript can deliver
• Experience in buying TV, radio and print is desirable but not essential
• Expert in programmatic and online marketing
• Experience in handling large budgets

Personal skills and traits
• Ability to be both strategic and “hands on”
• Drive and commitment
• Managerial skills and able to engage team members
• Entrepreneurial and creative
• Data driven and analytical
• Takes initiative and makes decisions
• Flexible and can work under pressure
• Excellent communication skills in Swedish and English
Lilia Agulova

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