The Marketing Manager will, together with the department head, be responsible for all external marketing of our brands. The main purpose of the role is to build brand awareness and drive customer acquisition in our key / new markets.
We are looking for an ambitious candidate to be our external marketing wizard. The candidate must be comfortable working with multiple marketing channels such as; programmatic, rich media, TV, radio and print. A big part of the role consists of building strategies and analyzing the results but we will also need you to be “hands on” in all projects.
This is a dream role for the right candidate. He / She will be given influence over a considerable media budget and the possibility to work with both our more established brand as well as our newer projects. The Marketing Manager should be creative and able to think outside the box to always stay one step ahead of our competitors.
Role and Responsibilities
• Head up a small team of professionals
• Plan, execute, monitor and analyse all external marketing campaigns
• Purchase marketing from all types of channels according to market and activity plans and budgets
• Competitor and industry analysis and benchmarking
• Work closely with various internal departments
• Travel to Sweden (and other key markets) to meet suppliers and partners
• Design advertisement concepts in collaboration with agencies and internal recourses
• Contact with Media bureau and Advertising agency
• Order and coordinate material from AD
• Regularly present and inform staff on current projects
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