OEM Sales Director EMEA & APAC

Current Position:

Feb 2023 – Present: Astrak Group Ltd. OEM Sales Director EMEA & APAC

Global Supplier of Undercarriage, Wear Parts, Final Drives and more to Off Highway & Construction Vehicles. Astrak has predominantly worked with aftermarket end users & dealers.

Tasked with developing business directly with OEM's for serial production supply.

Private equity backed - £86M turnover

Key tasks & achievements:

• Develop coherent OEM sales channel running alongside existing aftermarket sales channels, these being:

o Direct B2C & B2B sales desk in 9 countries

o Via service engineer site visits globally

o Web based shop B2C spares channel

• Create credible “Supply specialist” presentation and message of interest to OEM's

• Engage with OEM purchasing managers, Engineers, Designers and planners and be “Voice of the Customer”

• Convince prospects of the value of a “Supply specialist” as an alternative sourcing model to well established direct purchasing

• Support all parties technically, provide 2D drawings/models/test reports

• Change management of internal operational practices to accommodate a more sophisticated customer mind-set

• On-boarding of OEM customers & Astrak as new supply partner

• Support established supply chain supply readiness, customer audits

• Introduce new, demonstrable & auditable systems for enquiry handling, version control, quoting, APQP, warehousing supply, consignment stocking & materials planning

• Create usable CRM system for control of prospecting and sales activity

• Introduced Quality/warranty handling system

• Monthly board report, including Market analysis, activity reports, budget & revenue forecasts

• Price setting & negotiation with customer & suppliers

• Beginning recruitment of support team to handle customer portals, quality/warranty, internal sales and materials planning activities

• P&L responsible for OEM Sales Channel

Key achievements to date:

• $22.5M USD sale pipeline from new Blue Chip OEM prospects

• $500K invoices sales in 1st year, regular monthly revenue to date $90K

• $1.4M Sales achieved in 2nd year

• $2M target for 2025

• Successfully on-boarded as approved supplier to Volvo Construction Equipment $3M contract beginning Q4 2024 (Audits passed with Manufacturing partner, Astrak Head office & SAQ5 sustainability audit)

• Engaged in Onboarding process with Bobcat EMEA, Wacker Neuson Austria, John Deere USA, Hidromek, Mecalac, CNHI