Regio Director

General & Sales Management Full P&L responsibility for national veterinary product sales, annual budget planning, cost control and profit margin improvement. Developed and executed multi-year market growth strategies, aligned local sales operations with European headquarters targets and production capacity. Experienced in negotiating long-term framework contracts with large swine integrators and building structured national distributor networks across China. Cross-Cultural Team Leadership Led and coached multicultural sales and technical teams of up to 45 employees. Responsible for local talent recruitment, onboarding, career development planning and regular performance assessments. Skilled at building collaborative, result-driven team cultures to boost veterinary product sales performance and professional customer service. International Business Development Designed market entry and expansion strategies for veterinary products in China, Thailand, Vietnam and Europe. Managed long-term partnerships with distributors, industry key opinion leaders and large-scale farming integrators. Led international product trials, market launch projects and digital sales support systems to standardise global commercial operations. Professional Veterinary Technical Support Developed tailored swine herd health and vaccination protocols to support veterinary product commercialisation. Delivered global customer training seminars and internal sales product training, and provided compliant, cost-effective veterinary product consulting for large commercial pig farms.