Hi Dwayne,
As an English teacher with a career of over 28 years (over 14 in Canada and 13 here in Brazil) I will give you a few tips regarding teaching and setting up a website here in Brazil.
First and probably most important is the more fluent in Portuguese you are, the better off and more successful you will be for a number of reasons. Your website will need to be in impecable Portuguese or it's going to fall flat. Nobody is going to take it seriously if you can't get the Portuguese right, and if you put up a site that's in English then it's going to miss your target market completely. Also you're going to need to be almost a walking bilingual dictionary, a great actor or exceptional artist, because when a student asks you what is a JACKHAMMER and rather than immediately saying it's a "britadeira", acting it out or drawing it, you say... "Oh, I'll have to look that up and tell you next class" you lose the student's confidence completely. Also an advanced level of fluency in Portuguese gives you an added source of income, by doing unsworn translations. They can be a lifesaver because teaching doesn't pay a lot and students come and go. You can translate texts, CV/Resumes, dissertations, just to mention a few.
Next the more teaching qualifications you have, the better your chances of attracting high-end, influential students. I can tell you from personal experience that this is true. I hold a B.A (English) and B.Ed (English) and in São Paulo was teaching mostly in the financial sector, bank presidents and VPs, Insurance company presidents, etc. You also have to be really up to scratch on English grammar and all of its subtleties. Make the smallest mistake and the student is more likely to say, "But isn't it supposed to be ......." Brazilians are grammar freaks and many of them can quote the grammar rules by heart.
Decide what your target market is going to be and try to specialize. English teachers can be found on any street corner, but someone who can teach advanced Business English, or Financial, Medical or Legal English is going to be in great demand and can command a much higher fee.
Be prepared to support yourself for at least 6 months to a year, recruiting private students takes a great deal of time and lots of hard work. You're not going to build up a student roster that's going to give you a good income overnight. Here in Brazil it's hard to get your foot in the door in most big companies unless you already know somebody on the inside. Once in, remember that everyone there is going to judge you by how you present yourself. If you come across as being highly professional, outgoing, and respect the work environment that you're coming into then you'll do very well and probably get lots of students from that workplace. If you come in dressed in jeans and T-shirt looking like someone who just got lost and wandered in to seek directions you're going to have a difficult job recruiting. Always remember you're going to be dealing with influential people in management positions in most cases, you must show them the respect they're due, and that comes right down to what you wear.
Students, especially influential ones, may often miss class without notice or be late for a class because of their work responsibilities. You have to be extremely flexible with this, but at the same time let them know right up front that except in cases of EMERGENCIES you require advanced notice of cancellations or a class will be billed as if given. I'd suggest 4 hours minimum, especially if you travel for an hour to get to a class. Also if a class starts late, it finishes at the normally scheduled time, unless you by prior agreement. If you don't set clear ground rules there are many who will take advantage of your good nature. For yourself, ALWAYS be punctual. If you're going to miss a class because of an emergency or if you're delayed for some reason ALWAYS notify your student at the very first opportunity.
Get a Brazilian friend to check around (pretending to be looking for classes) and find out exactly what the other teachers in your area charge. Set your fees on the same level, no lower and no higher. Brazilians are funny, while they all like to get bargains on most other things, they don't see undercutting the price of your competing teachers as a means of recruiting. They think you must be a poor teacher if you're not charging the going rate.
Students are your best advertisement and they're free. A satisfied student can make you rich, an unhappy one can destroy you. Especially in the workplace students talk to all the other employees. If you're good at what you do, friendly and reliable, then they're all going to know about it. Work this to your advantage!
If you're going to discount a particular student's fees, then do so in a way that others can't complain about and demand you discount theirs. As I said, they talk amongst themselves and this can work against you in terms of fee setting. What I've always done is offer a fee for "divulgação", when one of my students refers someone to me for classes, then that student gets a 10% discount on his/her monthly fee for each one while the referral is actively taking classes. If the referral drops out, the referring student's fee goes back to normal. That ends the problem of complaints, since you just tell the person if they want discounts, they simply need to arrange students for you too.
Computerized classes are a big winner in the workplace. All of my teaching material (mostly found by searching the internet) is in PDF format and has audio tracks for all of the lessons. If you can find the material, and download it all for free, then pass that along to your students included in your fee, they love that!!! Set up a Dropbox, One Drive or other file sharing account and upload your material to it, so you can just e-mail your students a link to the teaching material. Taking your notebook or netbook along for classes is a lot less wear and tear on your back than lugging around a briefcase full of textbooks. I could NEVER go back to traditional textbooks for teaching after having gone paperless.
Skype classes are also a great source of income if you live somewhere where the internet service is reliable. You can offer that as an option for your regular students when they travel or if they have to miss a regular class. You can also run all Skype classes, which frees you from restricting yourself to any geographic area in Brazil. The trick here is you must have a Brazilian bank account that they can deposit to, or at least have access to the account of someone you can completely trust.
Anyway, that's a lot of food for though for one session.... good luck.
Cheers,
James Expat-blog Experts Team
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