I've read about this place on other blogs, so I decided to check it out today. They have A LOT of American products, including a wide assortment of breakfast cereals. They're very pricey, but these are hard to find items. They're located at 29A Le Thanh Ton, D1.
They have Betty Crocker in da' house! Am I going to bake a cake? No, but it was strange to see that brand here.