My girls and I walked into Granada Mall last Thursday evening as one of them wanted to have some problem with her Blackberry services fixed by the Mobily geeks in there.
After we finished and were about to walk out we were met by a smooth talking Egyptian Marketing man representing a Travel & Tour Company in Riyadh who had randomly identified us in his marketing quest to sell their services. We were told that we had been one of the 12 randomly selected families who were entitled to win a free tour if we answered two questions right. They asked us the questions and we answered correctly and we won a weeks Nile Cruise for six of us. Hooray!
Then came the punch line.
They took our contact numbers etc to issue the voucher and informed us that hey also have a surprise in store for us if we wanted to take it in addition to the prize we had already won.
They invited us to their office, located in Olaya, on Friday evening at 8 to join the rest of the 12 selected families at a social event where we would receive our surprise. We were impressed and went over at 830 pm last evening. All the other families were also present, most of them Arabic speaking. We were the only English speakers.
We were served with refreshments and each family was invited, separately, to sit with a sales person within a cubicle, privately. Here we were told that the Company has embarked on a new project to provide special services for those who love to travel and see the world blah blah blah.
And the surprise.....
They are offering a five star travel accommodation option, to be utilized within the next 3 years, based on any destination/resort we may choose, from the brochures they showed us.
The offer:
20% discount on the listed five star room rates
40% discount on food
Air tickets and other travel costs have to be borne by us but they will also provide same for a special price if we choose to buy from them.
What we have to do:
Pay up 25% of the total accommodation cost NOW (Credit Card/Cash)
Balance to be paid in equal installments over 36 months.
21 days notice to be given before the actual travel for preparation and reservations etc.
The option to sell our travel rights to others is also available which means we may even make a profit on the subscription purchase.
We said NO THANK YOU and walked off with the FREE Nile Cruise Voucher in our hands.
Now, isnt that a change in the marketing methods we have seen in this neck of the sands?
Imagine if all 12 families paid uo 25% of the cost of their actual accommodation costs they would have netted a tidy sum in one evening. Multiplied by 52 weekends this could end up as a larger revenue for them with nothing in return.
And imagine if they went into voluntary liquidation before we availed the travel offer?
Phew!