Where to live in Switzerland?

Hi everyone. At the moment we live in Croatia and are planning to move to Switzerland next year.
We are a young family with two children. We do have some expat experience since we lived in Australia for 3 years.

We are owners of the private business(food production and beauty industry) and now we are considering to move to Switzerland or Germany.

Can someone please compare the life in Winterthur and Zug? Is it so expensive as everyone says?
Tnx

P.S. Planning to relocate all of our business as well.

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