There seems to be a new Starbucks, Burger King, Gloria Jeans, Coffee Bean, now McDonalds and numerous other (mainly american) franchises opening up every five minutes in HCMC. The pearl of the far east is starting to look like every other fucking city in the world, because of this.
I arrived at the beginning of 2011 - and was happy & pleasantly exhilarated that HCMC seemed to stand out from other cities in south east asia because of it's lack of commercial fast food restaurants and chain stores. But driving down Dong Khoi street today with my visiting mother on her first trip to Vietnam, There are advertisement signs lining the streets next to the beautiful traditional new year lights which read 'dunkin doughnuts, burger king', etc. They stand out like a saw thumb in the most grotesque and crude manner. Detracting any feeling that you are actually driving down a street in Vietnam. You might as well be driving down a street in Detroit.
It is very unfortunate to me & it seems obvious that Vietnam is following this rubbishy trend and will soon be awash with a McDonalds or Starbucks on literally every corner - much like my own city in Melbourne, Australia or any other developed or westernised country which during the 70's became massively invaded(with some protest) by these leech- like chains. Which now play a seriously negative role in our society. Any which way you look at it.
These franchises have no limit to the amount of expansion they undertake. Or consequently to the culture and local businesses they detract from. They do not care that they destroy the very thing that makes one fond of a place. With their boring, sterile, anti social environments, their fatty, un-nutritious, addictive MSG oil drenched slop (which is actually helping the growing epidemic of obese children in Vietnam) They employ their workers at minimum wage whilst planting seeds of discontent and hatred amongst local/native business owners who luck out because of them. Bottom line- They are bad news.
There are some precarious red banner signs in district 1- issued by the government- which urge the Vietnamese people to support local business and restaurants. But obviously something is astray here. Who is allowing this rapid investment of Starbucks and the likes into Vietnam? Is there a set limit for the number of chain stores allowed into a certain demographic or area of space? To protect the heritage or what some might call the culture or atmosphere? It definitely wouldn't seem so from what I have witnessed over the last year. From what I have seen, from the surface- It looks like the proud independence and unique beauty of Vietnam is fading at a frighteningly alarming rate. & being replaced by a tacky, unhealthy Americanised consumer front.
If you know anything more about this - I'd be keen to learn. 'have a nice day'