I went for a little ride this morning. Mountain bike clubs are really popular at the moment and even housing estates have clubs.
These guys may well live on such an estate but they're cops. The fuzz are doing mountain bike 'beats'.
The cops have a really bad rep out here so I think this is a great idea. The bike allows you to cover ground but you're still in touch with, and able to talk to, people along the way.
That makes it great PR.
You may not have noticed one thing in the photo.