Recommendations for Alicante Region: Best Base Location for holiday


1st trip to Spain, spending several days in Valencia first, then travelling south to Alicante with girl friend and parents (about 70).  Looking for recommendations for the most convenient areas which to book my Alicante stay. 

Areas north and south some would b ok.  Can someone recommend an area that would be convenient to be a base camp for us.  Giving us access to beach, a little nightlife, walk-ability, public trans, beaches.
Just overwhelming with nothing found that says "Staying here is best because..


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