Business in Sweden

i am currently looking  at  European countries to start a sports bar. i was wondering if people living or lived in sweden could give me some information.
how popular is sport in Sweden ?
is their many sports bars already their in the major cities ?
is sports bars the type of thing people in Sweden would like?
how cheap is land or property in Sweden? 

i am planning a trip to Sweden soon but any info would be appreciated

Hello FitzyJ,

Welcome to Expat.com :)

Thank you for this introduction.

Why did you choose Sweden to start a business?

Have a nice day,

Hasnaa
Expat.com Team

Hello, FitzJ

I live in Stockholm, so I can tell you something about sport bar only here.
The sport bar is ok in some areas for example in södermalm and gullmarsplan, lots of stockholm people are fond of Djurgarden team. Also the biggest arena is under construction in solna area. Maybe you can consider these areas.

The property is quite expensive, but if solna which is little bit far away from city would be cheaper. For a 300 squremeters bar might be cost the rent 20000-50000sek if in solna, I suppose.