If Henry Ford had been born in Brazil instead of the USA then his now famous quote about the Model T would be very different...
"You can get it in any color as long as it's SILVER"
You don't have to be in Brazil too long before you discover the Brazilian preference for silver cars. They sell more automobiles in shades of silver than any other color, and Brazilians buy way more silver cars than any other nation worldwide.
DuPont puts out an annual list of the top ten colors by volume of sales and worldwide silver is the favorite with annual sales of 25% being silver. They also report that the figure in Brazil is 31% almost every third car you see. I used to like the color until I came to Brazil almost eleven years ago, now I detest it because it's all you see. Guess I'm suffering from sensory overload, silver shock, or something like that. Boring, boring, boring... give me any other color in the spectrum, but forget silver please.
What do you guys think?
Cheers,
William James Woodward - Brazil Animator, Expat-blog