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PPC Campaign Manager

Valentina Boncoraglio
  • Posted 3 weeks ago
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Creation and implementation of advertising campaigns on Google AdWords for clients across the Italian, Irish, UK and US markets
● Optimization of clients accounts to achieve a profitable ROI through Search, Display, Mobile and Remarketing campaigns
● Exposure to different verticals gained working on clients such as Chanel, Ferragamo, Alpitour, Eataly, Fiat, Lancia, Alfa Romeo, AVG, Visa, AXA, Aerlingus, Air Baltic
● Optimization towards CPA target throughout campaigns with an average daily budget of €2,000, analyzing large volumes of data, using MS Excel to provide insights and recommendations on strategic business operations
● Utilize forecasting tools such as Google Trends and Google Keyword Planner/Display Planner to properly setup campaigns and targeting
● Verify that web analytics tag are correctly placed on the website and firing correctly
● Make sure that ad texts, ad extensions and keywords are compliant with google advertising policies
● Translation of large dataset campaigns from English to Italian and vice versa to facilitate implementation across the different markets
● Analyse the structure of the website and find the best approach to improve Conversion Rate
● Manage bids to maximize Impression Share and Brand exposure
● Accounts audit to produce targeted, relevant, insights
● Creation of MS Excel reports and dashboards along with MS Powerpoint presentations to highlights findings and recommendations

What I am looking for
  • Experience

    Senior

Language(s) spoken

Italian (Mother tongue)

English (Fluent)

Valentina Boncoraglio
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