Responsible for planning and executing large scale publicity and promotional events, helped in spreading awareness about the institute and increasing its brand visibility.
Participated in developing and executing marketing and communication strategies to reach out to a large number of potential students and increase enrollments in the organization.
Developed and implemented the social media marketing strategy to improve web traffic to the company’s website.
Created the website design and developed content to make it user friendly; ensured details of courses and programs run by the organization were easily understood by potential students.
Provided information to students, explained the organization’s policy, norms and procedures and resolved queries as needed.
Planned and organized various international tours, school visits and company visits for students to widen their perspective and aid their holistic learning and development.
Organized professional courses and training regarding culinary and hospitality industries (local and international), invited experts from these industries as speakers and trainers.
Implemented the social media strategy to ensure effectiveness and encouraged adoption of relevant social media techniques in the corporate culture and in all of the company’s products and services.
Managed and maintained presence on social networking sites including Facebook, Twitter and other similar community sites, handled online postings on relevant blogs, and seeded content into social applications as required.
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