The course delves into how search engines operate and how they determine which website should appear first, second, third, etc., for a particular web search. You will learn how to conduct keyword research across different countries and in different languages, employing the Keyword Efficiency Index; how to use KWs in your Meta Data and across the website; how to make sure that your website is search-engine friendly; how to find out if it has been penalised by Google, how to use the most important features of Google Analytics and Google Search Console (Formerly Google Webmaster Tools); and how to use some of the major SEO Tools and Platforms.
Promoter:
People & Co. Ltd Maria Cutajar
Suite 4, Paolo Court, Giuseppe Cali Street
Ta'Xbiex Malta
XBX 1423 Malta